What happens when Hollywood meets hygiene in the most unexpected way? In 2025, Sydney Sweeney—best known for her role in Euphoria—has stirred controversy by collaborating with Dr. Squatch to launch a limited-edition bar soap made with her bathwater. Yes, you read that right. The internet is ablaze, and the reactions are as mixed as the ingredients in Sydney Sweeney’s soap itself.
What Is “Sydney’s Bathwater Bliss”?
The soap, titled Sydney’s Bathwater Bliss, is part of a cheeky marketing campaign by Dr. Squatch, a popular men’s personal care brand known for its natural ingredients and irreverent tone. Each bar contains:
- Actual water from Sydney Sweeney’s bath
- Exfoliating sand and pine bark
- Scent notes of Douglas fir, incense, and moss
- A certificate of authenticity for collectors and superfans
Only 5,000 bars were made available for purchase, featuring Sydney Sweeney’s unique attributes, with an additional 100 given away via contest.
Why Is the Internet Upset?
The campaign instantly went viral after the announcement, with many fans and critics expressing disbelief:
Some accused the campaign of over-sexualizing a celebrity for the sake of virality, while others defended it as smart branding and self-aware humor.
What Sydney Sweeney Says About It
Sydney herself responded to the controversy with a wink:
She claims the collaboration was meant to challenge the stigma around men’s hygiene, using humor and shock value to spark conversations. Whether fans buy into that explanation or not, the soap, tied to Sydney Sweeney’s persona, sold out within hours of launch.
Dr. Squatch’s Strategy: Clever or Cringe?
This isn’t the first time Dr. Squatch has used bold marketing tactics. Known for their viral ads and partnerships with athletes and celebrities, this campaign fits their brand voice—irreverent, masculine, and meme-ready, further amplified by the involvement of Sydney Sweeney.
Case Study: Viral Buzz = Sales Spike
In a 2022 campaign, Dr. Squatch saw a 300% increase in web traffic after a parody ad went viral. With Sydney’s campaign, linked to Sydney Sweeney’s public image, already trending on Google and Twitter, a similar spike is expected. The brand is clearly leveraging controversy for reach.
Public Reactions: Mixed but Loud
Positive Reactions:
- “Genius move! I’d buy 10 bars.”
- “This is the kind of weird I’m here for.”
Negative Reactions:
- “No celebrity should be bottling bodily fluids for profit.”
- “Feels gross, not funny.”
The polarity of responses only adds to the campaign’s visibility—a marketer’s dream, but a PR team’s gamble, as Sydney Sweeney’s involvement draws mixed opinions.
Conclusion: Risky Genius or Bad Taste?
Whether you think it’s clever or cringe, Sydney Sweeney’s bathwater soap stunt has everyone talking. From marketing blogs to meme pages, it’s dominating the cultural conversation—and likely, the search results.
Final thought: Would you buy a bar of bathwater soap from your favorite celebrity?
